Gone are those days when you could simply share any link on social media and get thousands of hits on it. It’s not that easy anymore. Today, if you want to get traffic to your website, then you will have to take different initiatives that are innovative and result oriented at the same time. One such initiative that you can take is by turning your normal URL into a short URL. Here are some of the reasons talking more about why you should create a short URL instead of a long one.
URL Looks Attractive
Believe it or not but original URL of your blog post may not look attractive at times due to various Seo requirements like kW stuffing. If you share the original link on various social media platforms, it may not get you desired results due to unattractive link structure. On the other hand, when you use a good URL shortener, you can make any link attractive without making any extraordinary effort.
Posting a link on multiple platforms doesn’t mean that you will not need any edits in its structure at a later stage. Unfortunately, many times it doesn’t happen that way. In normal cases, if you change the link structure or text, it might give you a ‘404 Page Not Found’ error which isn’t good at all. However, with a low-cost link shortener, you can do this job multiple times without facing any trouble. The best thing about this arrangement is that your original post remains intact when you keep changing social media links on a regular basis.
All in all, you need to understand that social media marketing and search engine optimisation is not a one-time game. You need to keep putting hard work over and over again for many months before you can see desired results. So, there is no margin for error. You need to use a tool like URL shortener right from day one to make sure that things remain in control and you can get positive outcomes easily.