What is Google Remarketing and How It Can Be Beneficial For Your Business

What is Google Remarketing and How It Can Be Beneficial For Your Business

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Most businesses nowadays have an online store. Online stores are great for customers as it provides them with the opportunity of purchasing goods or services from the comfort of their own home. Unfortunately, there is also a downside to online stores. The problem stems from the fact that people browse around online stores for hours, without making any purchases, often forgetting about the items they were looking at in the first place. A good way to bring customers back to your online store and to complete the transaction is by Google remarketing which is also known as retargeting.

What is Google Remarketing?

Google Remarketing is a form of online advertisement that shows targeted ads to the user. This means that when a user visits an online store and looks at specific items, but doesn’t purchase them, then advertisements for the browsed items start appearing on other websites that they visit. These targeted ads are like a “reminder” for customers about the products that they were interested in, but that they didn’t end up buying. It is effective because you are essentially advertising an item to the customer which they have already shown their interest in.

Benefits of remarketing

The first and most obvious benefit of remarketing is that you will gain customers. Remarketing has the power to bring back old customers who have previously made purchases in your store and can also bring back new customers who may not be familiar with your store, and who haven’t bought anything yet. Remarketing advertisements have a much higher conversion rate than classical display ads due to the fact that you are selling the product to an already existing potential customer.

The second benefit is that your company and brand is being exposed on different parts of the web, which makes your company recognizable to your audience. When people recognize a brand, they are more trustworthy of it and therefore more likely to make a purchase from a company that they recognise and feel familiar with.

How to get started with remarketing?

Broadplace is a company that offers Google remarketing services to its customers. They guarantee better quality leads, better conversion rates, and to upsell your products to customers after they have made a purchase. It is also possible to take remarketing even further with Google Analytics which targets customers based on their shopping history and behaviours.  This will allow you to target your ads to specific groups of people. For example, you can target people who didn’t complete their transaction for purchasing an item or you could advertise similar items to a person who has already purchased something.

At first, remarketing may seem like a confusing prospect, but in reality, it is simple and fool proof. If you are interested in bringing your customers back to your website, then remarketing is one of the best ways to do it. You will be able to increase your profits, make your brand more recognisable and trustworthy while also improving your conversion rates.

Clare Louise

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